Cardiff has a low-key feel with friendly people. The community takes pride in its "walkability" with the beach, lagoon, restaurants, markets, post office, library, and other services in close distance to each other. Restaurant Row, along the 101, offers beach-front dining and a wide variety of choices, including California Coastal Cuisine at Pacific Coast Grill, Mexican food at Las Olas, and seafood and steak at the Chart House.
In addition to the variety of dining options, Cardiff has some unique local retail and boutique shops. Patagonia, a well-known clothing company, is also located in Cardiff, this location primarily focuses on surf gear, outdoor sports and beach accessories.