Today's 5 Home Selling Tools

Today's 5 Home Selling Tools

  • Sue and Gina De Legge
  • 04/2/20

With the recent mandates, it is essential to get your property the maximum online exposure to qualified and able buyers. This is where the De Legge Team excels. Although COVID-19 has impacted major decisions such as moving, there are individuals and families right now that must relocate and are actively looking for property for a number of reasons.

​​​​​​​The De Legge Team is utilizing virtual technology and the latest digital methods to meet with future San Diego home sellers and buyers as well as promote our listings while exercising social distancing, the shelter in place mandate and adhering to The California Association of Realtors® Best Practices Guidelines for Real Estate During COVID-19.

Luxury is an experience, not a price point. From townhomes to estates, we want you to know that we are here for you to help you navigate through these challenging times.

Please read below for the 5 most impactful online tools and services that we uniquely offer to our San Diego home sellers.

ONLINE TOOLS FOR HOME SELLERS

​​​​​​​1. VIRTUAL MEETINGS

To replace face-to-face meetings and property viewings, we are currently utilizing a variety of video conferencing tools including Zoom and FaceTime. We make it easy for you to meet and connect with us online, whether you are on your computer, smartphone or tablet.

2. VIRTUAL OPEN HOUSE

Our sellers' properties are open 24/7 with Matterport 3D virtual tours. Properties with 3D virtual tours reach a wider audience, sell at a 4-9% higher sales price and close faster.* Prospective San Diego home buyers to do their own walk-through of your property from anywhere, anytime, generating higher engagement and interest.

​​​​​​​Buyers can view 3-D floorplans, see a dollhouse view, take accurate measurements and dimensions of entire spaces, all from the comfort of their homes.

Experience the virtual open house of our seller’s North County San Diego property by clicking on the link below.

TRY OUT ONE OF OUR 3-D VIRTUAL TOURS!

*Source: Matterport

3. VIRTUAL STAGING

84% of home buyers start their search online.* What is more important to recognize is that 9 out of 10 of those potential buyers noted that photographs are the most critical aspect of the home listing.* With home searches now online, displaying visually-compelling listings is crucial to attract and retain the interest of buyers. For our San Diego clients' properties that are vacant, virtual staging is a cost-effective alternative to traditional staging.

Before Virtual Staging
After Virtual Staging

84% of home buyers start their search online.* What is more important to recognize is that 9 out of 10 of those potential buyers noted that photographs are the most critical aspect of the home listing.* With home searches now online, displaying visually-compelling listings is crucial to attract and retain the interest of buyers. For our San Diego clients' properties that are vacant, virtual staging is a cost-effective alternative to traditional staging.

*Sources: NAR Home Buyer and Seller Generational Trends Report 2019 & 2018 Profile of Home Buyers and Sellers

4. PROMOTE - ARTIFICIAL INTELLIGENCE PLATFORM

Internet usage is up, housing in San Diego is still in huge demand and some San Diego home buyers are making offers without a home visit. To maximize our client's property exposure and to attract qualified buyers, we activate a robust artificial intelligence digital advertising campaign through our exclusive platform Promote.

  • Promote is a smart, automatic marketing system that feeds off information. It monitors online usage data, to see what sort of people are interested in what sort of properties.
  • The data is gathered continuously and used to set up target audiences for a digital marketing campaign, specific for your property.
  • Once the target groups are defined - both image and video ads are generated - and tested against each other to automatically find the ads that work the best. Making sure the right property shown to the right people.

This additional marketing exposure is perfect for the new now and is an excellent example of our ability to pivot and adapt to help get your San Diego home sold.

5. SOCIAL MEDIA MARKETING

The De Legge Team utilizes social media to attract and engage buyers looking for a home in San Diego. By creating engaging, emotion-evoking posts and utilizing hashtags to promote our sellers’ properties, we enable more potential customers to find our sellers’ property on social media.

Follow the De Legge Team on facebook, InstagramTwitter and YouTube.

We have secure technologies in place to support our clients through the entire transaction process. Our San Diego properties are open online in a myriad of ways. We are continuing to offer on-going strategic marketing with the ability to quickly modify based on the unprecedented circumstances we find ourselves in today.

MOST IMPORTANTLY

Continue to practice safe social distancing. We are all in this together, for our individual communities, to the larger global society, and we hope you stay healthy and safe during this time.

Warmest Regards,

Sue, Gina & The De Legge Team

If you’d like to talk to us about selling a home in San Diego or have questions about the current real estate market, please contact us at:

Sue De Legge & Gina De Legge-Habchi

(760) 207-7749 & (760) 579-8108

DRE # 01304408 & DRE #01746528

TeamDeLegge@gmail.com

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Sue & Gina De Legge provides their clients with a higher level of personalized attention that you won’t find anywhere else. They focus on going above and beyond their client's expectations so that they earn a long-term relationship built on trust wherein they become referable.

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